April 4, 2008

Nicki Anderson Discusses
The Evolution of Personal Training - Show #112

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Nicki Anderson of Reality Fitness (www.realityfitness.com) spent the last 25 years trying to shift the way people view diet and exercise.

Nicki believes that exercise has become punishment for an imperfect body. It seems that exercise is perceived to be for the elite athlete or thin person. As a fitness professional, she feels that it is her responsibility to introduce exercise as something that is positive and life enhancing. More often than not people view exercise and sound nutrition as an all or nothing proposition.

Nicki Anderson, IDEA Master Trainer is the author of "Reality Fitness; Inspiration for Your Health and Well-being". She is the health and fitness columnist for Suburban Chicago Newspapers as well as a family fitness contributor for eDiets. She is a certified personal trainer through the National Academy of Sports Medicine (NASM). Nicki sits on the IHRSA Entrepreneurial Advisory Board, the Personal Training Committee for IDEA and USA Today’s Entrepreneurial Advisory Board.  

Nicki speaks all over the country, teaching other health and fitness professionals about the value of customer service, an art she feels has been overlooked far too long by the health and fitness industry. Nicki says, “If we are to inspire others to become fit, we have to present the opportunity as an equal opportunity endeavor!”

“Often times we turn away the exact people that we need to attract. Health clubs can be intimidating and that is why I’ve created an environment that is conducive to all levels of fitness, either the athlete in training or the senior citizen seeking proper strength training advice.”

In addition to her industry seminars, Nicki also presents seminars to corporations and various groups seeking practical health and fitness advice. As an avid voice against fad-diets and overzealous exercise programs, her seminars have garnered rave reviews. Her humor and passion about health and wellness help to create seminars that leave people wanting more! 

To listen now click here:Fitness Business Radio (40:02 minutes 9.16 MB)  
  

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