May 4, 2007

Chris Palumbo Discusses elements™ Fitness and Lifestyle
Show #89

Regarded internationally as an expert in brand strategy, Christopher Palumbo is responsible for the inception and vision behind the elements™ fitness and living brand (www.elementsforwomen.com) or ( www.elementsliving.tv).

Chris is a 32 years old fitness business entrepreneur and resident of South Beach, Florida.

With years of industry and media experience, Chris is able to hand pick the “best of the best” team from the fitness and retail industries, including the acclaimed elements™ Fitness Advisory Panel.

Chris holds degrees in Industrial Design, Economics, as well as an MBA in Industrial Administration from Carnegie Mellon University.

Following business school, Chris began his career as a partner in a real estate development company, where he developed branding concepts for resort and golf course communities in South Florida and the Carolina’s.

From there his business accomplishments grew as he orchestrated the complete turnaround of a failing national real estate developer. Soon after, Chris changed gears and used his talents to create an award-winning World Gym concept store, which now serves as the working model for the Company’s retail based fitness centers worldwide.

He owned and operated several successful World Gym health clubs, which were purchased by Gold’s Gym in 2003. Chris utilized his position within the organization to orchestrate a turnaround and capitalization plan for the World Gym™ brand.

The elements™ brand was conceived in a Madison Avenue boardroom, by a team of industry analysts, after a careful study of brand and industry trends. The brand was developed to adapt to nearly every major world market, with a common voice for “balanced living”. “elements™ represents a tremendous opportunity, being the first premium fitness and lifestyle brand for women” Palumbo

To date, he has worked with many of the largest and most reputable companies in the fitness and leisure industries, and is frequently sought after for educational and speaking engagements.

No stranger to the media, Chris, as well as elements™, is frequently featured in national business and industry publications.

To listen now click here: Fitness Business Radio (39:27 minutes 9.02 MB)