March 16, 2007

Lori Patterson
Discusses Boot Camp Challenge - Show #82

Lori Patterson, is the co-owner of Midwest Fitness Consulting, LLC, and specializes in health and wellness services for major corporations, fitness facilities and fire districts. She is the creator of the Boot Camp Challenge
(www.bootcamp-challenge.com) program, as well as a Master Trainer/Specialist for AFAA and an Ace faculty member.

Lori has shown her commitment to the fitness industry by training over 300 troops and cadre while serving in the U.S. Army, sharing her knowledge as a fitness expert with newspapers, news stations and magazines and being nominated as a finalist for the ACE 2006 Fitness Educator of the Year award. Lori holds certifications with ACE, ACSM, AFAA and is a certified Health and Wellness Coach.

Lori answered the following questions:

What is Boot Camp Challenge?

What makes Boot Camp Challenge different from other Boot Camp; specifically for the participants? For the trainers?

Can you share some success stories from some of your Boot Camp participants?

Where can you launch Boot Camp Challenge?

Why did you choose to license and sell this program to fitness professionals?

How long is the training to become a Boot Camp Licensee?

Are there prerequisites?

How did you create the business model?

What makes this business model successful?

To listen now click here: Fitness Business Radio (32:48 minutes 9.11 MB)