February 2, 2007

Learn How To Design A Breast Cancer Survivor Program
With Trish Muse, MPT. - Show #76

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Trish Muse is a physical therapist, veteran pharmaceutical representative and published author.

Frequently featured in Essence, Heart and Soul, Self and Health magazines as well as several others as a fitness consultant, Trish provides continuing education internationally for fitness professionals and physical therapists and is currently pursuing her Doctor of Science in Physical Therapy.

As the owner of Body Productions, Inc. (www.bodyproductions.com ) Trish is a popular National Strength and Conditioning Association Certified Strength and Conditioning Specialist and respected American College of Sports Medicine certified Health Fitness Instructor in the Washington DC area; as well as a Polestar Ccertified Pilates practitioner.

Trish is the star and creator of the popular exercise videos, Ab Attack, Body Management and The Workstation Workout and star and co-producer of the functional fitness video Rock, Roll and Reggae.

Trish answered the following questions:

Tell me a little about yourself and how you got into the fitness industry?

Where did you do your training?

What certifications do you hold?

How long have you been in the fitness industry?

Tell me how you got interested and why you chose this topic?

What are the business advantages of addressing the fitness needs of Breast Cancer survivors?

Who should fitness professionals target to market their services and secure referrals?

Which professionals should be part of the fitness professionals’ network?

Where could you provide the services for survivors?

How can you promote fitness services for these women?

What are the benefits of exercise for Breast Cancer survivors?

What current research is available as supporting evidence for the use of exercise programming in this population?

What can fitness professionals contribute to exercise programming for Breast Cancer survivors?

What should happen first when working with a survivor?

What information is important to know with survivors?

What would some typical exercise goals be for breast cancer survivors?

What fitness testing may be appropriate and helpful?

What should their exercise program consist of? Posture? Stress management? Aerobic conditioning? Flexibility training? Strengthening?

What modifications may be necessary?

How should you progress their exercise program?

What would a maintenance program look like for these ladies?

What signs or symptoms should fitness professionals look for?

What exercise modifications are necessary based on their signs and symptoms?

When should the fitness professional refer this client out?

What is lymphedema?

What are the do’s and don’ts when working with Breast cancer survivors?

What types of things can fitness professionals educate their clients about regarding exercise and Breast cancer?

What will fitness professionals gain from working with these women?

What will survivors gain from working with coaches, trainers and therapists (PT or OT)?

What qualifications would you recommend a fitness professional possess prior to working with this population?

Are there any resources for fitness professionals to educate themselves about exercise and Breast cancer?

What do you have to offer in terms of training?

How can our listeners access your products?

Where will you be appearing next?

What can we look for from you in the future?

To listen now click here: Fitness Business Radio (74:42 minutes 17.1 MB)

Filed under Interview by The Coach - Tom Perkins

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