Larry Bedell Discusses Nitro Fitness For Men - Show #75

Nitro Fitness is on the leading edge of a hot new trend in exercise. Larry has been involved with the health club industry for over 20 years owning and operating exercise facilities.

He and his partner recognized an opportunity for explosive growth in an untapped market: meeting the exercise needs of men over 30 years old.

Nitro Fitness offers maximum results in minimum time because they personalize a core-training program for each member using professional-grade circuit training equipment.

Their staff helps track their progress, making first-time exercisers and experienced exercisers alike, stay motivated and feel comfortable.

Larry answered the following questions:

What is NITRO FITNESS?

Is it like a Curves for men?

What is your background, your partners background?

How did you and your partner come up with the concept?

Why do you call it a Core Circuit?

What is Core Training?

Why is it important?

Does the workout work, does it get results for men?

What happens when the members body adapts to the workout?

How do you determine what program/level/intensity to start a new member on?

Do men really want to workout where they cannot see beautiful women sweating and breathing heavy?

Who is your typical member?

How do you advertise NITRO FITNESS?

How do you sale the membership to NITRO?

Do you have treadmills, bikes or ellipticals?

Have you had anybody call you and your partner a genius for developing the concept?

What is the biggest hurdle for a NITRO FITNESS owner/franchisee to overcome?

Why did you and your partner not build/develop/operate the NITRO FITNESSs yourself?

Why Franchise the concept?

What type of training do you provide franchisees?

What does it cost to open a NITRO?

Where are your locations?

What does it cost to buy/build a NITRO FITNESS?

How do I know if I am a good fit for NITRO?

Why are you and your partner doing the interviews/sales/ of the potential franchisees, why not use a broker like so many franchise organizations use?

What do you look for in a potential franchisee?

What are the most important skill sets needed in operating a NITRO?

Who is your primary competition for memberships?

To listen now click here: Fitness Business Radio (44:57 minutes 10.2 MB)

Larry Bedell is the Co-Founder of Nitro Fitness For Men (www.NITROFITNESSFORMEN.com ).