Joe Matthews on Street Smart Franchising - Show #59

Joe Mathews is the author of Street Smart Franchising (www.streetsmartfranchising.com) and founded Franchise Performance Group where he works as a Franchise Consultant.

Joe specializes in helping franchisors achieve a breakthrough in results by recruiting top quality franchisees and training and coaching franchisees into peak performance.

Joe graduated with a Bachelor of Science in Marketing. Since then, he has garnered a vast variety of experience working as a franchise manager for Subway, Blimpie, Motophoto, and Entrepreneur Source.

Joe is a noted speaker, trainer, and consultant specializing in franchising. He delivers 20-30 training workshops, presentations, and speeches a year, reaching hundreds of franchise executives with his strategies.

Joe is a widely published with articles and interviews appearing in such publications as Inc, Working Mother, International Herald Tribune, USA Today, Fortune Small Business, Franchising World, Long Island Business Journal, Waterbury Republican, Christianity Today and Franchise Times.

Joe lives in Connecticut with his wife and three children.

Joe answered the following questions: 

What is a franchise and please explain the benefits of owning one?

Tell us about what you do to help franchisors and franchisees in your business.

Why did you decide to write Street Smart Franchising?

What makes your book different from other franchising books?

In your book you talk about the KASH model of success, what is it exactly?

What is the franchisee learning curve and why is that important?

What behavior style is the most successful at running a franchise?

What is the best piece of advice you can give someone who wants to own a franchise?

What are the benefits of buying a franchise versus starting your own company from scratch?

What are some of the most difficult challenges prospective franchisees should expect to face when setting up a franchise?

How do you go about investing in a franchise, if you decide you don’t actually want to run one?

What do you feel is the most important thing for readers to learn from your book?

To listen now click here: Fitness Business Radio (48:24 minutes 11 MB)