Understanding Corporate Wellness with
Ben Midgley of 24 Hour Fitness - Show #40

Since launching his career in the fitness industry in 1992, Ben Midgley, senior director of Corporate Sales for 24 Hour Fitness (www.24hourfitness.com), has developed a passion for corporate wellness.

He strongly believes the key to helping people reverse or control easily preventable diseases is maintaining ongoing partnerships between fitness clubs and employers and insurers.

A recognized expert in the area of corporate wellness programming and corporate sales, Midgley was appointed by the California Joint Assembly in 2002 as one of only 12 members on its Task Force on Youth Fitness and Workplace Wellness. He joined the Governor, congressmen and non-profit organizations in their efforts to address the growing concern of rising healthcare costs in California. The Task Force was successful in implementing several initiatives, including banning soda and junk food in the state’s schools; developing the California Fit Business kit to help employers encourage healthy eating and physical activity in their workers; and initiating the California Fit Business Award to recognize employers that promote a healthier workplace.

Ben and his father Dale are authors of the Golden Circle Secrets, a former #1 Sales Management and Customer Service book on Amazon.com; where they show management and the sales team how to achieve consistent success in sales. Based on a unique new strategy that responds to customer values and expectations, the Midgleys reveal how sales and management are inseparable components of sales success that must work in tandem to produce consistent results for an organization.

Ben answered the following questions:

What is corporate wellness and how have gyms and health clubs traditionally been involved in it?

Why is corporate wellness programming an important consideration for companies?

How has corporate wellness changed in the last five years? What are some more recent trends you have been seeing?

How are baby boomers impacting corporate wellness?

What is the "next thing" in corporate wellness?

Can you give a rundown of 24 Hour Fitness’ history of involvement with corporate wellness programming?

Is this a profitable business for health clubs to get into? Why?

How has 24 Hour Fitness been successful at pursuing corporate wellness relationships? What makes your company stand out?

What is the biggest challenge to seeking corporate wellness partnerships with new companies?

What are your top five tips for fitness professionals who are trying to tap into corporate wellness opportunities?

To listen now click here: Fitness Business Radio (38:20 minutes 8.77 MB)