Personal Trainer Business Strategies
with Robert Cappuccio - Show #37

Robert Cappuccio is President of Legacy Performance Solutions (www.livealegacy.com).

Robert is one of the leading international presenters in the fitness industry. He has designed and implemented sales, customer relations, management and personal training systems for leading industry organizations seeking to exponentially increase profitability, growth and retention. Robert has authored numerous articles for prominent publications and been a contributing author of a few of the most widely used texts in the industry.

During his years as a top presenter with the National Academy of Sports Medicine, Robert established a reputation for producing remarkable results for corporate partners and seminar participants. As the President of the Consulting Firm, Legacy Performance Solutions, he continues to help organizations and individuals to achieve extraordinary professional breakthroughs. His renowned dynamic style is informative, inspiring and provocative, making him highly sought after by some of the industry’s most successful organizations.

Robert answered the following questions:

What should a personal trainer expect to do to be successful in the fitness industry?

What are some emerging trends and opportunities for personal trainers?

What are some of the first things a personal trainer should do before starting to work on a business plan?

How many ways are there for personal trainers to increase their income?

What recommendations do you have for personal training departments to leverage their income?

What are some core competencies that a personal trainer must possess to be successful?

If personal trainers are struggling, should they hire someone to help them get on track?

How important are sales skills?

What makes a personal trainer a great sales person?

What percentage of personal trainers develop enough sales skills to be successful?

What are some prerequisites for making a business successful?

What are some key things that might cause a business to fail?

How would you define marketing?

Can you tell the listeners some effective forms of marketing?

What are some risks associated with starting a personal trainer business?

What are some opportunities associated with starting a personal trainer business?

Tell us some important characteristics of a successful personal trainer.

Do you recommend mentorship, and what should one look for in a mentor?

To listen now click here: Fitness Business Radio (60:00 minutes 13.7 MB)