Active Aging Industry Overview with Colin Milner - Show #33

In the past 23 years, Colin Milner, author, entrepreneur, public speaker, industry leader, and chief executive officer of the International Council on Active Aging™ (www.icaa.cc), has emerged as one of the nation’s foremost visionaries and original thinkers regarding the health and well-being of the older adult.

An award-winning writer, Milner has authored more than 160 articles on aging-related issues. He has also delivered speeches to thousands of business leaders throughout North America, including presentations for J. Walter Thompson’s Mature Market Group, The U.S. Administration on Aging, The Kennedy Center, and IHRSA.

Canadian Fitness Business magazine has equated Milner’s visionary abilities to those of David Foot, best-selling author of Boom, Bust and Echo, while Bodylife magazine has compared Milner’s tireless dedication to Changing the Way We Age™ to another best-selling author, Ken Dychtwald, Ph.D.

Milner’s efforts have inspired a broad spectrum of industry leaders and leading-edge publications to seek his advice. Included among these is the Wall Street Journal, Chicago Tribune, New York Times, Los Angeles Times, Newsweek, Seattle Times and Parade Magazine. He has also served as an advisor to the U.S. Administration on Aging, The National Institute on Aging, and the prestigious National Blueprint on Aging. Milner was also invited to write a Vision Paper for the White House Conference on Aging.

Colin answered the following questions:

Your organizations mantra is Changing the Way We Age. What exactly do you mean by that?

I have never heard of the Active Aging Industry, what exatcly is it? And, how is it impacting the fitness and recreation industries?

We have all heard about the aging of the population for a long time, but few seem to have taken action on this business opportunity. Why do you think that is?

What will have to change for more people to take advantage of this massive shift?

What is the real potential of this market? Size, dollars, growth?

What are the successful clubs, trainers and manufactures doing who address this market?

Is the real competition for the fitness industry going to come from within, or from outside of the industry?

What trends do you see?

What does the future hold for the fitness industry?

What final comments would you like to leave our listeners with?

To listen now click here: Fitness Business Radio (35:00 minutes 8.01 MB)