Learn How to Boost Sales Via Employee Appreciation
with Noelle Nelson - Show #32

Noelle C. Nelson, Ph.D. (www.noellenelson.com) is an internationally respected author, seminar leader and consultant. A business trial consultant for nearly 20 years, Dr. Nelson works closely with attorneys, company management and corporate executives.

Besides her latest book, The Power of Appreciation in Business: How an Obsession with Value Increases Performance, Productivity and Profits (MindLab Publishing), Dr. Nelson has written several books for the legal profession including A Winning Case (Prentice Hall) and Connecting With Your Client (American Bar Association). In Winning! Using Lawyers’ Courtroom Techniques to Get Your Way in Everyday Situations (Prentice Hall, Get Your Way, paperback edition), Dr. Nelson explains how to use the persuasion techniques of successful trial attorneys in everyday situations.

Dr. Nelson’s other books include: Dangerous Relationships: How to Identify and Respond to the Seven Warning Signs of a Troubled Relationship (Perseus Publishing), The Power of Appreciation: The Key to a Vibrant Life (Beyond Words Publishing), Everyday Miracles (Prentice Hall) and Winner Takes All (Perseus Publishing).

Dr. Nelson has appeared on national and international radio and television including CBS’s "The Early Show," ABC’s "The View," Fox News and CNN. She has been interviewed, quoted or written about in publications including Entrepreneur Magazine, Inc., Investor’s Business Daily, Bottom Line/Personal and the Los Angeles Times. Dr. Nelson has spoken on appreciation techniques before audiences in the U.S., Canada and Australia.

Dr. Nelson holds advanced degrees in clinical psychology from the United States International University (M.S., Ph.D.) and sociology degrees from the University of California at Los Angeles (B.A.) and the Sorbonne, Paris (Maitrise, Doctorat 3eme Cycle). She is a member of the National Honor Society of Psychology, the American Society of Trial Consultants and the American Psychological Association.

Noelle answered the following questions:

A lot of clubs and gyms make a big push in January and February to sign up new members. This puts a lot of pressure on employees. How does appreciation factor into keeping employees enthusiastic about being part of the membership drive?

A membership drive isn’t a one-day or even one-week endeavor. It takes a while! How does appreciation help keep employees motivated over the long haul?

Certainly, appreciating your employees sounds like a nice thing to do, but how can you use it to motivate and inspire employees?

Most businesses already have some kind of employee appreciation or incentive -type programs. Aren’t these sufficient ways to appreciate employees?

How are companies already using appreciation techniques to improve employee morale?

You talk about the tremendous impact appreciation can have on a company’s productivity. What do companies already using appreciation techniques do to improve employee performance?

You say that appreciation directly affects an employee’s physical health and mental and emotional well-being. How can it do that?

Is it hard for management and staff to buy into an appreciation concept?

Can you go overboard with appreciation, to the point it’s not taken to mean much of anything?

You talk about an “appreciation paradigm.” How does management fit into that?

How can a gym use appreciation to get the edge on the competition and bring in new members?

How can a gym use appreciation to retain and keep the members they already have happy?

Appreciation sounds so nice-nice. Don’t you have to be tough to keep employees on track?

What happens if one of your employees doesn’t buy into the appreciation approach?

What are some simple things a gym can start using right now that will improve employee performance?

To listen now click here: Fitness Business Radio (33:00 minutes 7.55 MB)