Get Clients Now with C.J. Hayden – Show #23

C.J. Hayden, MCC, is the best-selling author of Get Clients Now!, Get Hired Now! and The One-Person Marketing Plan Workbook. C.J. is a business coach and trainer who teaches people to make a better living doing what they love, (www.getclientsnow.com). 

C.J. has taught Marketing for John F. Kennedy University, Mills College, SCORE, and the U.S. Small Business Administration. As one of the leaders in the emerging profession of coaching, C.J. was a founding director of the worldwide Professional & Personal Coaches Association (now part of the International Coach Federation). She also founded and served as editor of Being in Action: The Journal of Professional & Personal Coaching, and currently serves on the editorial board of Choice: The Magazine of Professional Coaching. C.J. holds the credentials Master Certified Coach and Certified Professional Co-Active Coach.

 A popular speaker and seminar leader, C.J. has presented hundreds of programs on relationship marketing, fearless self-promotion, and entrepreneurial success to corporate clients, professional associations, and small businesses. Her articles have been published internationally in Home Business, Selling Power, and SOHO Business Report, and in numerous regional publications, including California Job Journal and Bay Area BusinessWoman. She contributes regularly to dozens of web sites, including About.com, Eyes on Sales, and Business KnowHow.

C.J. has been featured in Working Woman, Home Office Computing, and Costco Connection, and in numerous books, including Get Slightly Famous, How to Position Yourself as the Obvious Expert, and Take Back Your Time. She has been widely profiled internationally by newspapers, radio, and TV.

C.J. answered the following questions:

What is the biggest marketing mistake most small business owners make?

What about fitness professionals? What marketing mistakes do you see them making?

Is there a hidden secret to successful marketing?

You say most people already know what they need to do to market themselves. Then why don’t they do it?

What are the best ways for a small business owner to market?

What’s the difference between marketing for a service business and marketing products or commodities?

Why isn’t advertising a good choice for most small businesses?

What would you say about advertising as a choice for fitness professionals?

How can business owners gain the trust of their customers?

What’s the first thing a new business owner should do to start marketing themselves?

How can a business owner tell how much marketing is enough

What does a small business owner need to learn about selling?

What do many business owners do that actually drives sales away?

How can business owners overcome their fears about self-promotion?

Where can business owners get affordable help with their marketing?

To listen now click here: Fitness Business Radio (41:39 minutes 9.53 MB)