Personal Training Sales With Dan Coyle - Show #8

Dan has been personal training in the fitness industry for almost 5 years now. Throughout that time he has trained everyone from division I athletes to 70 year old beginners! Dan currently trains in Chicago at Fitness Formula Clubs-Halsted Street (www.fitnessformula.com).

While with Fitness Formula, Dan has averaged selling $7,000/month, which has kept his schedule packed full. He has also taken the time to implement many different revenue generating programs and promotions for the entire club. Furthermore, Dan moved from a level one trainer in September 2004 to a top, level three trainer by April 2005. Dan prides himself in his commitment to his clients, his work ethic, and the Fitness Formula Clubs.

Dan answered the following questions:

What do you think is the greatest obstacle trainer’s face in selling PT?

What does your technique offer that is different from what trainers have already heard?

What success has your technique given you?

Why is it important to have a specific "script" to follow?

What should a trainer do if a prospective client seems very resistant to training?

Are there some objections that you cannot overcome from prospects?

How important is client retention?

How do you retain clients effectively?

To listen now click here: Fitness Business Radio (42:21 minutes 12.1 MB)